CONNECT YOUR GUILDWORKS TO FFXIV:
Its been awhile since i connected mine to the website. In your guildworks homepage (guildworks is free and awesome btw) you are able to add your character onto your profile to connect to ffxiv. It will give you further instructions about how to connect guildworks to your character via in game *typing something, i think log in info).

CONNECT YOUR GUILDWORKS TO THIS SITE

On your guildworks homepage, there should also be an option (tab) that is called "sites". this is where you can choose this site (make sure its ours) and connect your character here :)